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Don’t Call it a Comeback? Blackberry Priv Review

Blackberry used to be the one to beat! I remember thinking as a teen, you weren’t cool if you didn’t have a blackberry. It offered a full qwerty keyboard, Blackberry Messenger (BBM) and a full web-browser. Having a blackberry was the style. Then as time moved on and technology began to improve, the Blackberry market started to fizzle out. Businesses and consumers alike started converting to Apple, Samsung and Windows products because, let’s face it, these products were just better. The unique engineering, sleek designs, lightning fast processors and decent cameras, attracted consumers to what the market advertised to be better products. And if you think about it, the majority of us have followed the market. Who do you know the owns a Blackberry? Personally, I don’t know anyone; however, with the advent of Blackberry’s newest product, that answer may change very, very soon! With shipments that started Friday Nov. 6th, Blackberry has brought to the market, its newest game-changer, the Priv.


Image: Blackberry

Combining Blackberry’s signature Qwerty keyboard design with its new age facelift, the Priv by Blackberry is showing the market that Blackberry is back and ready to play with the big boys! The Priv has a 5.4in 540PPI resolution display, running the android operating system. It’s QUALCOMM 8992 Snapdragon 808 Hexa-core, 64-bit processor, 3GB of RAM and 32GB of Flash storage, make the Priv a contender against the Apple and Samsung products that currently dominate the mobile device market. The Priv also offers up to 22.5 hours of battery life depending on how you are using the device. Available right now through AT&T and for order online through the Blackberry website, the Blackberry Priv retails at $699 for the unlocked version and $250 with a two-year AT&T contract.

Image: Blackberry

Image: Blackberry

Now I’m sure you’re thinking: this is all well and good but why would I want to buy this product. Well, although this device offers a lot of the similarities of smartphones currently on the market, the Blackberry Priv invites us to explore one thing that all the other smartphones out there do not; privacy. Blackberry wants consumers to know that consumer privacy matters and that they are putting steps into place to ensure that. As stated on the Blackberry website, The Priv offers five levels of security: “Built, with privacy in mind, Encrypted by Default, DTEK by Blackberry, Blackberry Pop-up Widgets, and Pictures Password.” From its inception, extra steps were taken to safeguard both the hardware and software on the Android OS “to help protect you from malware and any attempts to temper with your OS.” – Blackberry. By default, as a Priv user, your data and information is automatically encrypted. In addition, the DTEK security system notifies you when your privacy could be at risk. The pop-up widgets feature allows you to quickly view content, such as messages, that you may not necessarily want others to see. Finally, the picture password feature, which is unique to the blackberry platform, suggests a different level of security validation with its every-changing number grid. Having to put in a password or pin code using the same sequence each time can lend itself to someone looking over your shoulder or following the fingerprints smudges on your screen; however, this new number grid method introduces a new pattern of numbers each time, reducing the probability of someone guessing your passcode. It will be interesting to see what comes next from Blackberry!

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